One of the effective and reliable methods of promoting and popularizing m-Commerce product and brand is email marketing. Many m-Commerce businesses have used this channel to increase the popularity of their brands and products among consumers.
Unfortunately, there are still a significant number of businesses that have employed this method but have nothing to show for it because they did not get it right. Here are the tips to help you take good advantage of this marketing model.
Optimize your email subject and header
When writing the subject and header of your email, you should ensure that the first 30 characters incorporates compelling and engaging marketing phrase and keywords which encapsulates the core message of the campaign. Once the recipients of the emails go through the header and subject matter, they will understand the full meaning. Keep in mind that mobile users have no time to evaluate and ascertain whether an email is useful or not. But with a subject and header that in brief manner pass your message to your reader, you will get their attention. Definitely, a good number of them will click on the email to read the entire content.
Send emails that can be accessed via mobile devices
It is essential that you optimized your emails for mobile devices. This is because many people access their inbox via the mobile devices. A recent survey shows that mobile devices are used to access 53% of emails people sent. Besides, the emails are accessed via different clients which means that the same emails will appear in different way depending on the client used in accessing it. This can result in the alteration of the various elements of the email. You can avoid this by optimizing your emails campaigns.
Include call to action links in your email
You can make your email campaign more effective by making it possible for your reader to take actions if they want through CTAs phrases linked to your website. For example, with call to action phrases like register now, get quote now, click to call and others linked to your page, users who want to take the required action will find it easy to access your website. You should also incorporate a link to your social media network in your emails. A lot of users of mobile devices spend a lot of time on social media. Including the link to your social media page will give them easy access to it.
Use videos and visual contents in your email campaign
Though videos and images increase email load time, they are also very effective in passing information across to consumers than emails with only plain text. Thus, you can make your email marketing more effective by incorporating videos and images into the campaign. But make sure that you modify and optimize it for mobile devices.
Make it more promotional
It is good that you promote and market your product via emails. A good means of achieving this is to send out emails that talks more about the features and benefits of your products to consumers. Such emails can also talk more about the services and products that are made available on discounted price. It is also a good medium of highlighting any promotion offer you have. Consumers seeking for good bargain will definitely click on your page link to take advantage of the offer.
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